The InVue Team

We love digital

Above all, everyone on the InVue team loves digital marketing, and loves what they do. The team is built with only senior-level staff that has 5+ years of industry experience. When you trust your business with InVue, know it’s in the hands of the best.

The Team

Vice President

Rick Mariano

Senior Operations Manager

Dan Mallette

Senior Account Executive

Kait Niland

Account Executive

Jessica Hall

Senior SEM Account Manager

Jon Williams

Senior SEM Account Manager

Zac O'Brien

Enterprise Account Manager - SEM

Andre Cobham

SEO Account Manager

Matt Armstrong

SEO Account Manager

Nick Stutzman

SEO Account Manager

Paul Ceppaglia

Sr. SMM Account Manager

Katie Toth

SMM Account Manager

Taylor Speer

SMM Account Manager

Jake Buehler

Search Analyst

Ben Saathoff
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Rick Mariano

Vice President

Rick has been working in the traditional and digital marketing space for over 10 years. His experience spans the spectrum from account management to SEO. He's spent 5 years building one of the country's largest digital marketing service departments from 10 employees to 180.

After that he designed and launched InVue Digital. In just a few years he recruited a team of experts and built strategic partnerships around the country, helping move InVue to where it is today.

Skills:

Leadership Strategic Business Product Marketing Relationship Builder Self-Proclaimed Sommelier
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Dan Mallette

Senior Operations Manager

Dan has been with Hearst for 6 years, and his passion for SEO and the suite of digital marketing offerings has helped InVue excel.

As Operations Manager, Dan steers the direction of the agency to ensure that the team is able to deliver the best possible service for our clients.

Skills:

Leadership SEO Google Analytics Google Adwords Makes a Mean Manhattan
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Kait Niland

Senior Account Executive

Kait has been working in the marketing and traditional advertising industry for nearly ten years. She has worked with national and local brands from Starwood Hotels and Resorts to Bison Foods, who doesn’t love Bison Dip? Her expertise is in honing process, managing tight deadlines, staying on budget and effectively managing communication between clients and the team.

At InVue, Kait works as the main point of contact for our clients. She gathers pertinent information and communicates with the team to ensure client and team expectations are being met and exceeded.

Skills:

Communication Project Management Team Player Candle Expert
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Jessica Hall

Account Executive

Jessica joins InVue as an Account Executive with almost 5 years of marketing experience. She brings expertise in leading various digital campaigns, working as the project manager to meet deadlines and launch. She effectively works to connect ideas and strategies, helping to bridge the gap from client to strategist.

At InVue, Jessica uses her skills to take a comprehensive approach as the main point of contact for our clients. Ensuring needs and expectations are met, and transparent communication is established from the start.

Skills:

Communication Digital Planning Organization Coordination Owns a Dog Named Lou
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Jon Williams

Senior SEM Account Manager

Jon has been with Hearst for 10 years and is an expert in SEM. He manages a wide variety of high-touch SEM campaigns. From build to launch, Jon ensures that his campaigns are always driving results.

His experience in managing both large and small SEM teams ensures that every campaign under his watch is executed properly.

Skills:

SEM Google Adwords Advanced Search Display, Shopping, Video, Mobile Cruiseship Captain
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Zac O'Brien

Senior SEM Account Manager

Zac has been with Hearst for 5 years and has an extensive background in digital marketing. His expertise resides in paid marketing campaigns through search, display, and retargeting networks.

Zac's strengths shine with strategy formation, and audit/analysis of current digital marketing efforts.

Skills:

SEM Google Adwords Advanced Search Display, Shopping, Video, Mobile Beer Connoisseur
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Andre Cobham

Enterprise Account Manager - SEM

Andre is a passionate, friendly individual who provides a strategic and data-driven approach to online advertising. With over 6 years of experience in PPC, SEO and Social Media Advertising he creates custom strategies for our clients here at InVue.

Outside of work you’ll find Andre spending most of his time in the kitchen. He has fallen in love with different cooking styles and is always working to perfect new recipes.

Skills:

Lead Generation Paid Per Click Advertising Search Engine Optimization Social Media Advertising Theater Goer
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Matt Armstrong

SEO Account Manager

Matt has been in the world of SEO for over 6 years, and has plucked the best processes and strategies from each company he's been at.

Matt has had the opportunity to work closely with and grow a diverse clientele; from small, family-owned businesses, to National and International Corporations in a variety of industries.

Skills:

SEO Google Analytics Hubspot Inbound Marketing E-Commerce Gouda Cheese Listed As Only Weakness
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Nick Stutzman

SEO Account Manager

Nick graduated with a Communications in Journalism degree from Buffalo State and has been in the digital marketing world for a decade. With experience focusing primarily on SEO and content strategy, Nick has worked with all facets of digital marketing, in efforts to be a well-rounded and knowledgeable asset to all the clients he’s had the pleasure of working for.

As an InVue SEO Mad Scientist, Nick is methodical with market research, searcher’s intent, and CRO as he manages a variety of client accounts for successful ROI.

When he’s not at the SEO lab, Nick is playing recreational sports, co-hosting the HeroFit Podcast, enjoying the newly found appreciation for yoga, eating delicious Buffalo pizza, and watching the Bills and Sabres in hopes of championship aspirations.

Skills:

Search Engine Optimization Content Strategy Conversion Rate Optimization Google Analytics Throwing Footballs Over Mountains
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Paul Ceppaglia

SEO Account Manager

With over a decade of experience in digital marketing, Paul’s focus on SEO and conversion rate optimization has helped a wide array of clients, from small businesses to international corporations. His background in I.T. and project management allow Paul to effectively collaborate and communicate with clients, no matter their level of expertise.

Skills:

Search Engine Optimization Conversion Rate Optimization E-commerce Google Analytics Music Production
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Katie Toth

Sr. SMM Account Manager

With a degree in Public Communication from Buffalo State, Katie has been in the advertising and marketing realm for nearly ten years. With a heavy focus on social media marketing and content creation, Katie’s forward-thinking strategies help drive client success and growth.

Aside from digital marketing, Katie opened and ran a small business for creators, makers, and artists of all things. She currently owns Trebird Jewelry where she makes jewelry out of skateboards. Katie lives in Buffalo, NY with her husband Kyle, dog Nora, and cat Mustachio.

Skills:

Social Media Strategy Content Development Project Management Branding Cookie Connoisseur
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Taylor Speer

SMM Account Manager

With a Bachelor’s Degree in Marketing and an MBA, Taylor brings a unique skill set to the InVue team. Her experience in diverse areas such as consumer research, brand communications, public relations, and graphic design has allowed Taylor to develop a unique and holistic approach to social media account management.

At InVue, Taylor applies her skills in project management, strategy, and creative content development to generate social media campaigns that drive engagement and deliver results for our clients.

Skills:

Social Media Marketing Project Management Communication Creative Content Development Tea Enthusiast
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Jake Buehler

SMM Account Manager

Jake has been with Hearst for 13 years, primarily spent managing a team of Social Media Strategists and implementing social marketing solutions for hundreds of SMBs across the United States.

At Invue, his extensive experience with social advertising platforms, creative content development, pun wizardry and strategic approach to social advertising helps deliver increased engagement and social conversions to our clients.

A beer enthusiast and passionate homebrewer, Jake also enjoys buying too many records, eating too much pizza, walking the dog and exploring Buffalo on his bike.

Skills:

Social Media Marketing Content Development Social Ad Strategy Homemade Pizza Not Sweating the Small Stuff
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Ben Saathoff

Search Analyst

With a bachelor's degree in Marketing from the University at Buffalo, Ben has a focus on data-driven marketing and a constant push to stay on the cutting edge of marketing technology. He has experience in consumer analysis, conversion optimization, and content creation providing a unique value to website optimization.

Ben’s skill set in search engine optimization, website analytics, and website funnel generation provides a holistic approach to support all digital optimization efforts for InVue clients.

Skills:

SEO Google Analytics SEM Lead Generation Website Funnel Optimization Outstanding Egg Chef

A team that truly cares

We treat your business like it’s our own – that’s the culture at InVue. When you work with us, it’s more than hiring an agency – it’s building an extension of your team.

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