This Privacy Notice (the “Notice”) describes how LocalEdge, a division of Hearst Communications, Inc., (collectively, “LocalEdge”, “we”, “our” or “us”) handle personal information obtained in connection with the operation of the LocalEdge websites available at https://localedge.com, https://hearstdms.com/, https://invuedigital.com/ and linking to this Notice (each a “Site”).
This Notice applies only to personal information that LocalEdge obtains in connection with the operation of the Sites and describes how we can use the personal information we obtain and with whom we may share it. This Notice does not describe the privacy practices of the advertisers and other clients for whom LocalEdge acts as a service provider (collectively, “Clients”), including websites and other digital properties LocalEdge may design or maintain on behalf of its Clients. We encourage you to review their privacy notices, policies and other similar statements.
The Sites are directed and intended for Clients and other professionals in the United States.
WHAT PERSONAL INFORMATION WE OBTAIN (Categories of Personal Information We Collect)
LocalEdge obtains different categories of personal information about Clients and other users of the Sites as described below.
Information we collect directly from you:
We may ask you to provide certain personal information when you use the Sites or complete a webform, including:
Information automatically collected:
We and our service providers may automatically collect certain information when you access the Sites from your web browser or mobile device, including through cookies, pixels and other technologies (collectively “Cookies”). These Cookies may assign or collect a unique identifier on your browser or device, and may reside, among other places, on your computer or device, within web pages or mobile apps. We and our service providers may collect data from your browser or device for analytics and measurement purposes. We may use these technologies to administer the Sites, understand usage of the Sites, and improve the content and offerings of the Sites.
Cookies and similar technologies on the Sites may be served directly by LocalEdge (referred to as “first-party cookies”) or by others such as data analytics companies (referred to as “third party cookies”). Cookies and similar technologies are browser- and device-specific and may endure for different periods of time. Some are deleted automatically once you close your browser or leave the Sites. These are sometimes referred to as “session cookies.” Other cookies are “persistent cookies,” meaning that they remain on your device after your browser is closed.
You have the right to choose whether or not to accept the cookies and similar technologies. However, if you choose to refuse or remove cookies and similar technologies, this could affect the availability and functionality of the Sites.
The Sites use analytics to measure usage and improve both the user experience and functionality, including third-party analytics provided by Google Analytics.
Information we obtain from other sources:
We may combine the personal information we obtain through the Sites with other information we may have about you, including information obtained offline. If you are a representative of a Client or potential Client, we may obtain personal information about you from your organization, for example, through the contract negotiation process or referrals. We may obtain your personal information if you attend an industry conference or event. We may also obtain personal information from third-party data providers.
HOW WE USE THE PERSONAL INFORMATION WE OBTAIN (Business or Commercial Purpose for Collecting Personal Information)
We also may aggregate the personal information we obtain through the Sites (the “Aggregated Data”) and use it for analytics, benchmarking and other business purposes.
We will retain your personal information collected pursuant to this Privacy Notice for as long as needed or permitted, depending on the purpose for obtaining that data and consistent with applicable laws.
HOW WE PROVIDE PERSONAL INFORMATION TO OTHERS (Business or Commercial Purpose for Providing Personal Information to Third Parties and other Entities)
LocalEdge may share the personal information we obtain in connection with the operation of the Sites in the following circumstances:
We also reserve the right to transfer any of the personal information we have about you to proceed with the consideration, negotiation, or completion of a sale or transfer of all or a portion of our business or assets to a third party, such as in the event of a merger, acquisition or other disposition, or in connection with a bankruptcy reorganization, dissolution, or liquidation. In addition, we may share your personal information with third parties when you consent to or request such sharing.
HOW WE PROTECT YOUR PERSONAL INFORMATION
We maintain reasonable administrative, technical and physical safeguards to protect the personal information we obtain in connection with the operation of the Sites. However, no method of transmission over the internet, or method of electronic storage, is 100% secure. Therefore, while we make reasonable efforts to protect your personal information, we cannot guarantee its absolute security.
THIRD-PARTY LINKS AND FEATURES
The Sites may contain links to third-party websites, mobile apps or features, including through social media features and widgets on our website. LocalEdge is not responsible for the collection or use of your information by such third parties. We encourage you to review the privacy notices or other similar statements applicable to third-party websites, mobile apps or features.
YOUR PRIVACY RIGHTS
Residents of states with applicable privacy laws are afforded certain rights with respect to their personal information. Depending on where you live, and subject to certain exceptions, you may be entitled to the rights described below. Please note that we are not responsible for and have no control over the privacy and data security practices of LocalEdge Clients. With respect to privacy rights you may have with regard to personal information LocalEdge Clients may collect and provide to LocalEdge for processing, please contact the applicable LocalEdge Client directly to submit your request.
If you are a Site visitor, prospective Client, representative of a LocalEdge Client, or third-party partner who may have interacted with the Sites and you believe that you are entitled to rights with respect to your personal information (such as right to access or delete your personal information), please contact us with your request by email at optout@nulllocaledge.com. For such requests, please include the statement “Privacy Rights Request” in the body of your email, as well as your full name, the email address you use to interact with us, and the business you are affiliated with, and specify the privacy right you wish to exercise. If you submit a request to exercise any of your privacy rights (each, a “Privacy Rights Request”), we may request additional information to enable us to process your request.
NOTICE AT COLLECTION / ADDITIONAL INFORMATION FOR CALIFORNIA RESIDENTS
Under California law, specific disclosures are required, and California residents have additional rights regarding their personal information. Depending on the nature of your relationship with us, and subject to certain exceptions, you may have certain rights. Please review this section to learn more.
Your California Consumer Privacy Act of 2018 (“CCPA”) Rights
If you are a Site visitor, prospective LocalEdge Client, representative of a LocalEdge Client, or third party partner who may have interacted with the Site and you would like to submit a request to exercise your CCPA rights with respect to the personal information we collected about you through our Site, please contact us with your request by email at optout@nulllocaledge.com. For such requests, please put the statement “California CCPA Rights” in the body of your email, as well as your full name, the email address you used to interact with us, and the business you are affiliated with, and specify the CCPA right you wish to exercise.
Under CCPA, certain types of sharing of personal information may constitute a “sharing” of your personal information for targeted advertising. As described above, in order to maintain the Sites, communicate with you, and provide you with information you may request, we may provide your personal information to others for certain purposes. Please note that this interaction does not constitute “selling” or “sharing” your personal information as such terms are defined under applicable privacy laws. In addition, certain pieces of personal information that we may have about you may be considered “sensitive” under applicable privacy laws (e.g., account login credentials, payment information). Please note that we only process such information in order to provide you with the Sites or other contracted services.
ADDITIONAL OPT-OUT METHODS
Email Marketing Opt-Out
You can opt out of receiving marketing and promotional communications from us by clicking in the unsubscribe link in the relevant email.
Analytics Provider Opt-Out
To opt-out of Google Analytics on your device or browser, please visit https://tools.google.com/dlpage/gaoptout and follow the instructions.
Do Not Track
LocalEdge does not currently take steps to respond to browsers’ “Do Not Track” signals as no uniform standard to respond to such signals has been developed at this time.
CHILDREN’S INFORMATION
The Sites are not directed to, nor does LocalEdge knowingly collect personal information from, children under the age of 18. If you become aware that your child or any child under your care has provided us with information without your consent, please contact us as indicated below.
CHANGES TO THIS PRIVACY NOTICE
We may update this Notice from time to time to reflect changes in our privacy practices or applicable laws. We may, as permitted by law, make such changes without prior notice. We will publish the updated version on the relevant Site(s) and indicate at the top of the Notice when it was most recently updated. Your use of the Sites will be governed by the current version of this Notice.
CONTACT US
If you have any questions about this Notice or, in accordance with applicable laws, you would like to review or request changes to the personal information collected in connection with your use of the Sites, please contact us at Optout@nullLocalEdge.com.